NRCC Announces New Brand Identity
EXPANDED EAST COAST REACH
The Northeast Regional Carwash Convention (NRCC), one of the premier gatherings for professional carwash operators, suppliers and industry leaders, is excited to announce the unveiling of a new brand identity and expanded regional focus that will extend its reach to carwash operators across the entire East Coast.
For 36 years, the convention has served as a key event for operators throughout the Northeast, providing valuable education, networking opportunities, and access to the latest innovations in the professional carwash industry. As the industry continues to evolve and grow, convention leadership recognized an opportunity to broaden its mission and better serve operators across a larger geographic footprint.
As part of this evolution, the organization is introducing a new logo and refreshed brand identity that reflects the convention’s growth, forward-thinking vision, and commitment to supporting operators from Maine to Florida. “Our goal has always been to create a welcoming place where operators can learn, connect and grow their businesses,” said Dave DuGoff, Co-Chair with the Mid-Atlantic Carwash Association. “With this new brand and expanded focus, Carwash Con East is welcoming operators from up and down the East Coast to join us for the same high-quality education, networking, and industry insights the convention has become known for, but on an elevated scale.”
The rebrand represents more than a visual change. It signals a renewed commitment to: Bringing together carwash professionals from across the East Coast Expanding educational programming and industry resources Strengthening connections between operators and leading suppliers and Supporting innovation and growth in the professional carwash industry.
Attendees can expect an expanded and dynamic mix of industry-leading speakers, cutting-edge technology, and valuable networking opportunities in an intimate setting that has made the gathering a must-attend event for operators and suppliers. “We are so excited about our new brand and what it represents,” said Co-Chair Mike Ashley. “Our board continues to reimagine our mission and put our attendees and vendors first — and we always will.”
About the Event
Carwash Con East (formerly the Northeast Regional Carwash Convention) brings together professional carwash owners, operators, manufacturers and suppliers to share knowledge, explore new technologies and build lasting industry connections. The annual event was first held in Newport, RI, in 1988. The three-day event is put on by representatives from the Car Wash Operators of New Jersey (CWONJ), Mid-Atlantic Carwash Association (MCA), New England Carwash Association (NECA) and the New York State Car Wash Association (NYSCWA). The 2026 host is the Mid-Atlantic Carwash
Association with Dave DuGoff and Mike Ashley serving as co-chairmen.
Carwash Con East is October 5-7, 2026, at the Atlantic City Convention Center with the Hard Rock Hotel & Casino serving as the host hotel.
For more information visit carwashconeast.com or call (800) 868-8590.
